Email-to-anything (e2a) adds intelligent email automation to Salesforce, the world’s leading CRM.  e2a enables you to automatically create Leads, Cases and Opportunities from inbound emails or web forms. In fact, E2A can create new records in any object in Salesforce, including custom objects.

Email-to-anything enables you to send, forward or cc emails to any object in Salesforce, including custom objects. These can be emails sent directly from a customer, supplier or staff member, or emails which are automatically received upon submission of a web form.

Once E2A has sent an email to an object in Salesforce, a new record can be automatically created. So it can be used to automatically create Leads, Opportunities, Cases, Contacts, Tasks or any custom object.

Email-to-anything can be used to create tickets for any helpdesk scenario, for example IT tickets or Facilities tickets. An IT helpdesk can use it to send cases to a custom object in Salesforce (e.g. IT Tickets), and then all tickets received can be assigned out to individuals or queues directly from Salesforce.

Email-to-anything’s advanced email client can send emails from within any Salesforce record or object. Any responses can be automatically matched to the original record, and conversations stored accordingly.

A unique thread ID ensures inbound & outbound emails relating to a specific record are stored as conversations against that record, so the entire history of communication with a given Contact, or relating to a specific Case, can be viewed (and acted upon) by any permitted Salesforce user.

Where a new record is not required, Leads, Cases or tickets can be matched to existing records. Emails might contain fresh data which enables empty fields within an existing record to be populated, or existing information to be updated with fresh data.

Having evaluated different products and companies, Ortoo stood out and delivered. Support and communication is top-notch.
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Email-to-anything is available on a FREE 30 day trial. Just download and install it from the AppExchange. We’ll even help you configure E2A in your Salesforce instance, to address your specific use case, and with no obligation to buy.


Sales Leads

Auto-forward sales inquiries (by email or web form) to Salesforce, automatically create Leads or Opportunities in the Lead or Opportunity object, then auto-assign to sales reps, sales teams or queues. E2A ensures leads are processed as soon as they are received, leading to higher conversion rates and increased sales.


Auto-forward customer requests to the Cases object in Salesforce. If the contact already exists, E2A logs the request as a new case against that contact/account. If it doesn’t exist, E2A creates a new contact & case. E2A shortens the time to resolution and helps improve customer satisfaction ratings.

IT Tickets

Receive internal IT requests to a specific mailbox, auto-forward them to your custom “IT Tickets” object in Salesforce, create the tickets automatically, and assign them to an agent or queue for resolution. E2A enables tickets to be assigned instantaneously, meaning a decreased time to resolution, less downtime and higher workforce productivity.


Automatically create tickets from emails (or web forms) for any helpdesk scenario. Auto-forward or CC emails to any object in Salesforce, including custom objects. Use E2A to handle external (customer/prospect) or internal (staff) requests. E2A can be coupled with its sister app Q-assign, to enable the intelligent assignment of leads, cases and helpdesk tickets.


Save time and money
Automatically create records in Salesforce, including leads, opportunities and cases, eliminating the need for the manual, labor-intensive, record creation.
Reduce manual errors
Clever rules automatically extract data from incoming emails and populate specific fields within SFDC records and objects, ensuring they are kept up to date, thereby increasing data accuracy.
Increase CSAT ratings
Process cases more quickly due to automatic case creation, and shorten time-to-resolution. Also, update and close down cases automatically, further reducing resolution times.
Grow your sales pipeline
Create Salesforce leads and opportunities much more quickly, enabling your sales teams to deal with them whilst they are still “hot”, thereby maximizing throughput.
Increase close rates
Empower your sales teams by embedding email history directly into SFDC records – enabling sales people to assess and respond to opportunities more quickly
Improve productivity
Improve collaboration and overall productivity. View draft emails directly within Salesforce and share drafts with other users for preliminary feedback or approval.